In 1965 Joe's started out with 160 sq ft. building constructed to look like a S.F. Cable Car. It operated as a drive-in diner with walk up service.
In 1973, the rooftop of the Cable Car was extended to provide shelter from the rain. This caring gesture met the customers' approval and encouraged continued improvements.
By 1977, it was time to protect customers from the wind. Walls and windows went-up around the extended roof, completing indoor seating. In 1980, 500 sq ft. was created to accommodate out-door seating. The Cable was ready to expand!
In 1983 Joe's went all-out, adding 1000 sq. ft. Now Joe can join all the customers for his Daily Fresh Burger in an enclosed seating, and comfortable booth. Soon customers began comparing the construction pace to the Winchester Mystery House. The restaurant was growing one step at the time. Table service was provided in 1998 so customers no longer had to stand in line and order from the counter.
Satisfied regular customers have spread the word and proudly invite guests from as far away as the Far East. Some of the original customers come back with their children and grand children to reminisce about those good old days.
Since 1965 the loyal customers and food critics have voted for Joe's Cable Car as the best burger in town. Regular customers say they "can't enjoy a burger anywhere else". That gives Joe the joy and energy to keep fighting for the best.
People refer to Joe's Cable Car as a landmark. Radio, television and newspaper have always showed a fond interest in Joe's. Joe's Cable Car remains one of the last privately owned and operated restaurants in the city.
Throughout the years, we have shown our appreciation to our loyal customers & friends by giving thank you gifts during the Christmas season, cherished Mothers & Fathers Days, loving valentine, our Independence, and appreciated Labor Day. In addition, we grant points upon every visit to exchange for gifts on display, so please save them.
To the people who wonder what happened to the food quality in the U.S., the answer is simple-the fast food trend!! Joe's Cable Car chooses to accommodate food connoisseurs who appreciate the time and effort that goes into serving the ultimate burger. It has been our goal and that is why "Joe grinds his own fresh chuck daily, USDA choice beef only."
I thank you all for your patronage throughout the years.
Joe
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